Buyer lane
Start with people already close enough to reply.
Focus on owner-led service businesses, creative operators, AV and event people, educators, and local teams already in reach.
Current market focus
Use this sprint to qualify a real buyer lane.
Keep the March-April work tied to real people in Contacts and CRM. The goal is not a broad market thesis. The goal is to learn which repeated pain turns into paid starts.
Repeated pain
Listen for the same operational drag.
Score unclear offer, weak homepage, scattered contacts, and missed follow-up instead of defaulting to more feature ideas.
Pilot test
Only chase pilots that can move this month.
The strongest pilot candidates have active work, a clear next step, and enough trust to give fast proof or a clean no.
Weekly breakdown.
Show it. Listen. Build the decision list.
- Put the campaign and the current Free, $5/mo, and $20/mo ladder in front of the group and a small set of trusted contacts already in the pipeline.
- Record the exact questions and objections people raise about price, plans, and promise.
- Build the list of decisions to make on Thursday, March 26, 2026.
Includes a guided worksheet, daily breakdown, 5-minute tasks, and AI prompts.
Deliverable: a short decision list for Thursday, March 26, 2026.
Choose the ladder. Lock the copy.
- Use the Thursday meeting to choose the Free, $5/mo, and $20/mo framing.
- Finalize the short pitch for discovery, launch, and growth.
- Remove competing language from the core funnel pages.
Deliverable: one approved ladder and one repeatable short pitch.
Align every funnel page.
- Make the roadmap, portal, and campaign page show the same offer sequence.
- Add a clear next step from a free homepage into onboarding.
- Remove dead ends that do not lead to discovery, launch, or growth.
Deliverable: live pages that tell one clear story.
Build the onboarding kit.
- Write the intake prompt or form for new leads.
- Draft the homepage setup, launch, and follow-up checklist.
- Write the welcome and upgrade templates.
Deliverable: one repeatable onboarding kit.
Run warm outreach.
- Send outreach to 20 warm contacts already logged in Contacts and CRM.
- Prioritize owner-led service businesses, creative operators, AV and event people, educators, and local teams with active client work.
- Track which lines get replies, which pains repeat, and who looks ready for a pilot.
- Book short calls or demos with the strongest leads.
Deliverable: five strong conversations, updated CRM fields, and a clear objection list.
Close paid starts. Capture proof.
- Route each lead into Free, $5/mo, or $20/mo based on readiness and log the reason in CRM.
- Close the first two or three paid starts with a fast next step.
- Capture screenshots, quotes, and before-and-after notes from visible wins.
- Feed the best proof back into the pitch and funnel pages.
Deliverable: proof assets and a tighter onboarding checklist.
Thursday review
Track four numbers every Thursday.
Warm outreach
20
Personal messages sent to warm contacts.
Short calls
8
Calls or demos booked by mid-phase.
Paid starts
5
Combined $5/mo and $20/mo starts by Thursday, April 30, 2026.
Time to first win
<72 hrs
Time from signup to first visible result.
April 30 review
Thursday, April 30, 2026.
- Check whether the March 19 to March 26 decisions hold up in real conversations.
- Check whether the five paid-start target was hit and what is still blocked.
- Update the onboarding checklist with what the first members revealed.
- Carry the best proof, pitch language, objections, and pilot signals into May-June.